// executive / profile.md
Helal Al Marri
Director General · Dubai Department of Economy & Tourism (DET)
industry: Economy & Tourism
// bio
Helal Al Marri leads Dubai's Department of Economy and Tourism, anchoring the strategy that has made Dubai one of the most visited cities on earth.
// key achievements
- 01Drove Dubai to record visitor numbers and global rankings
- 02Anchored licensing reforms supporting business formation in Dubai
- 03Long-standing leader of Dubai's tourism, retail and events strategy
- 04Recognised global voice on destination strategy